There are a lot of digital marketing consultants out there. You probably get two or three spam emails a day from someone claiming to help you get to page one of Google for a few hundred dollars. Let me tell you now before you fall for something like that... it's not possible. Search Engine Optimization (SEO) and digital marketing is is like trying to get into shape for the first time. There is no magic pill or ab machine you wear on the couch that's going to turn you into The Rock. It's going to hurt, it's going to be hard, you're gonna get beat up, and your not going to see results for a while. However, everyday you go to the gym it starts to get a little easier. Then one day, you look in the mirror or hop on the scale and realize you're improving.
Much like working out, digital marketing requires discipline. It requires repetition and a willingness to learn. Here are a few things I have learned over the years that will make or break your path to digital marketing success:
- You have to have a passion for what you're doing. Yes, it's super cliche, but if you don't have the passion for the product, service or industry that you want to help, you're going to fail. You will not want to put in the effort if doesn't excite you. There might be a solid niche opportunity that is ripe for soliciting, but you still need to have the passion for it. Your passion will come out in your writing, your expressions and your voice naturally. Don't try to fake it, customers are smart and can easily tell.
- Decide to dominate. There is no half-assing digital marketing. You're either committed or you're not. Half effort will get you nowhere and frustrate you because you won't get results. Anyone can put up a website and a couple facebook posts, but those who dominate are constantly writing, posting, networking, and learning how to reach their audience.
- Not seeking help. Asking for help is hard. You're going to have to ask for help on your digital marketing journey. Either asking someone who has already done what you are looking to do or asking the community you serve to help you with ideas on how to get more involved and better serve them. Swallow your pride and ask. Sometime digital marketing is too challenging to and you are going to have to pay for help. This is part of the problem, if you're not willing to invest in dominating digital marketing, you're not committed.
If you've made the resolution to jump into digital marketing, I would be happy to help. Much like getting into shape, it's much easier with a trainer. They will tell you want to do to get the best results, hold you accountable to action, and spot you when your stuck. If you are reading this, then congratulations, you are probably ahead of your competition and on the right track. I have spent thousands of hours and dollars figuring this stuff out. Please use my mistakes to your advantage. If you're passionate, ready and committed, I want to work with you.