You can't know what works and what doesn't without data. Website analytics are vital to understanding and expanding your digital marketing program. Where are your visitors coming from? What are they looking at? How long are they staying? Are they first time or returning visitors? These are the questions you should be asking and need to evaluate before and during your digital marketing efforts. Once you can get a handle on the data you can decide what's working and what's not. Agency Inbound can help set up your analytics and consult on your data.